You've worked in communications your entire career, where?
"I lived coast-to-coast, and it afforded me many amazing opportunities! As a government contractor, I worked on Policy in San Diego and as a Communications Action Officer in Virginia. I worked as a Specialist for a Colorado-based international children's ministry where I compiled notes from the field (often with translators) to create articles for sponsors and donors. I worked for a British hospitality company on an international campaign to roll out new technology. For a popular cable company, I enjoyed working on media campaigns that targeted the LatinX community and college students. For a healthcare revenue management company, I managed all operational/transactional messages to over 75K recipients and was a team member on an award-winning customer service project."
When taking on a clients' project, what do you wish to accomplish?
"Of course, I want to clearly define their objectives and goals. I also like to begin with the end in mind, so that I am aligned with their expectations. Most importantly, I want to ensure that I am conveying a story that shares their organizational narrative. This way, their communication deliverables not only inform or persuade, but they also tell a story that's uniquely their own.
What type of media have you managed?
"Radio and print have been both a hobby and expertise. I started writing in elementary school and I would hang out at Howard University's radio station as a child - WHUR. My interests progressed through high school (Duke Ellington School of the Arts). In undergrad, my internship was in radio. I reported for a Maryland newspaper and composed hundreds of blogs for thousands of recipients. I still have a few cassette tapes of me as a DJ and some aged newspaper clippings. I'm looking forward to launching my digital magazine and adding videography to my portfolio of services."
What's exciting about communications?
"It is always exciting to have the opportunity to learn the voice of a client so I can understand how the brand fits into their daily lives. No two brands are alike. The same goes for audiences... communication is not a one-size-fits-all business. It cannot be treated like a cookie-cutter. So, taking time to understand the client is essential in an often fast-paced, deadline-driven job. It's really about relationship building. From there, we can share a narrative that resonates with the client and accomplishes the brand's communication objectives. An effective communicator advocates for the needs of both the brand and the client."
2020. American University
Master of Arts Degree in Strategic Communication
2011. University of Massachusetts - Lowell
Graduate Certificate in Domestic Violence Prevention
2004. University of Phoenix
Master of Arts Degree in Organizational Management
2002. Bethune-Cookman College
Bachelor of Arts Degree in Mass Communications/Speech
Communication Interdisciplinary Studies
Memberships & Volunteerism
2021 - Present. Public Relations Society - Georgia (Former PRSSA - American University member since 2019)
2021 - Present. West Georgia NAACP Chapter
Executive Board Member, Media Chair
Lifetime Subscribing Member
2019 - Present. Black Public Relations Society of Atlanta
2018- Present. Atlanta Chapter National Alumni Assoc. Bethune-Cookman College/University
Executive Board Member, Corresponding Secretary
2017 - Present. Partnership Against Domestic Violence
2018 Teen Summit Panelist
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