Q&A with Chinua
You've worked in communications your entire career, where?
"I lived coast-to-coast, and it afforded me many amazing opportunities! As a government contractor, I worked on Policy in San Diego and as a Communications Action Officer in Virginia. I worked as a Specialist for a Colorado-based international children's ministry where I compiled notes from the field (often with translators) to create articles for sponsors and donors. I worked for a British hospitality company on an international campaign to roll-out a new technology. For a popular cable company, I enjoyed working on media campaigns that targeted the LatinX community and college students. For a healthcare revenue management company, I managed all operational/transactional messages to over 75K recipients and was a team member on an award-winning customer service project."
When taking on a clients' project, what do you wish to accomplish?
"Of course, I want to clearly define their objectives and goals. I also like to begin with the end in mind, so that I am aligned with their expectations. Most importantly, I want to ensure that I am conveying a story that shares their organizational narrative. This way, their communication deliverables not only inform or persuade, but they also tell a story that's uniquely their own.
What type of media have you managed?
"Radio and print have been both a hobby and expertise. I started writing in elementary school and I would hang out at Howard University's radio station as a child - WHUR. My interests progressed through high school (Duke Ellington School of the Arts). In undergrad, my internship was in radio. I reported for a Maryland newspaper and composed hundreds of blogs for thousands of recipients. I still have a few cassette tapes of me as a DJ and some aged newspaper clippings. I have plans to expand in the near future, including more publications and various ."
What's exciting about communications?
"It's always exciting when I have the opportunity to learn the voice of a client. If I am to represent the brand, I have to understand its' tone of voice and culture. No two brands are alike. The same goes for audiences... communication is not a one-size-fits-all business. It cannot be treated like a cookie-cutter. So, taking time to understand the client is essential in an often fast-paced, deadline-driven job. It's really about relationship building."
2020. American University
Master of Arts Degree in Strategic Communication
2011. University of Massachusetts - Lowell
Graduate Certificate in Domestic Violence Prevention
2004. University of Phoenix
Master of Arts Degree in Organizational Management
2002. Bethune-Cookman College
Bachelor of Arts Degree in Mass Communications/Speech
Communication Interdisciplinary Studies
Memberships & Volunteerism
Present - 2021. Public Relations Society - Georgia (former PRSSA - American University member)
Present - 2019. NAACP West Georgia Chapter
Executive Board Member, Media Chair
Present - 2019. Black Public Relations Society of Atlanta
Present - 2018. Atlanta Chapter National Alumni Assoc. Bethune-Cookman College/University
Executive Board Member, Corresponding Secretary
Present - 2017. Partnership Against Domestic Violence
Certified volunteer and former panelist for the 2018 Teen Summit
Download Chinua Joi Ivey's Bio