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Focus on Brand Narratives

I know firsthand the power of storytelling. As a foster child, many people showed me that my story mattered. It prompted a change that shifted the entire trajectory of my life. And although there was a lot for me to learn - and unlearn - I am eternally thankful for a second chance after a childhood of abuse and neglect. Storytelling changes lives; it starts with a heart for advocacy - both to speak up and to listen intently.

Storytelling is what makes your brand relatable. When your brand is centered on a solid narrative that brings your vision and mission to life, others will buy into your purpose and support it. One of my primary roles with IMA is researching and composing brand narratives for influence and impact. Through strategic communication planning, IMA makes brands noteworthy!

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