Remember when we were in grade school, one child would hear a lie and exclaim, "He's telling stories!" Yes, he probably was telling a pretty detailed, exaggerated, one-sided, and defensive story. This story was perhaps long-winded and crafted on the spot. Whether or not it was factual, it was based on his imagination! And although the subject matter was not the end of the world, it was severe enough in the child's mind to emphasize certain parts of his account over others.
Storytelling is a vital component of business communication.
As adults, we look at the storytelling process differently. We have ethics to uphold and seek to be strategic in the narratives we craft. Stories should align with business objectives and be told to a specific target audience. When executed correctly, stories can differentiate your brand in a crowded marketplace.
Contact us today to learn more about how you can integrate this strategic communication tactic into your organization's internal or external communications!
Learn about how Ivey Media Agency promotes social solutions through storytelling by visiting iveymediaagency.com.