Frequently when reviewing small business communications, I clearly see "what" - what they're offering. It's rare to see "why." For every opportunity to share information, it's important to note "why" it's valuable. Show stakeholders the backstory. By emphasizing the benefit, you're making space in a crowded marketplace for your brand to shine. I love telling a good story. See a biography rewrite for Dr. James A. Bush, below. Drawing from his great-great-grandmother's inspiration to convey his mission, IMA created a narrative that pulls the reader through generations of dedicated community service.
Both the bio and design/layout were completed in-house in less than 48 hours. Are you in need of a bio refresh? Visit our services page to view our list of Content Deliverables in the Products & Services Catalog (page 15). Then, complete the online form to submit your request. We'll follow-up to schedule a call via Zoom. We look forward to hearing from you!
Through public relations, media, and consulting, Ivey Media Agency, LLC provides Social Solutions through Storytelling. Advocacy is at the heart of all we do. Learn more at iveymediaagency.com.