Packaging a Bio, Delivering a Story

Frequently when reviewing small business communications, I clearly see "what" - what they're offering. It's rare to see "why." For every opportunity to share information, it's important to note "why" it's valuable. Show stakeholders the backstory. By emphasizing the benefit, you're making space in a crowded marketplace for your brand to shine.


I love telling a good story. See a two-page biography rewrite for Dr. James A. Bush, below. Drawing from his great-great-grandmother's inspiration to convey his mission, IMA created a narrative that pulls the reader through generations of dedicated community service.


Both the bio and design/layout were completed in-house in less than 48 hours. Are you in need of a bio refresh? Check out our full range of Solutions. We'd love to help your business shine, too!




Through public relations, media, and consulting services, Ivey Media Agency, LLC provides Social Solutions through Storytelling. Advocacy is at the heart of all we do. Learn more at iveymediaagency.com.


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