Transformation doesn't happen overnight. If there's one thing I've learned in my 15 years of corporate communications experience and 10 years in consulting, it's that consistency is key. As a communicator, I understand the nuances to building brand loyalty and it's not a microwave moment. Many small businesses have great products and services with positive impacts on the community and the potential to spark social change, but effectively getting the word out with a solid communications plan is often limited to none. Small businesses must be more strategic with their marketing dollars. Convincing public relations takes an understanding of culture, research, community, a sense of responsibility, and attention to detail that will heighten brand awareness and bring your business to an entirely new light.
This focus isn't a magical concoction, nor is it a new concept. Sometimes we have to get back to basics... show compassion for those we reach out to with stories that compel action. It's not about leading the pack, this is an endurance race... Social change takes time. Isn't it an amazing concept to know that your product or service can impact change for generations to come? We all play our part, let Ivey Media agency help you share your story.
Ivey Media Agency (IMA) offers Social Solutions through Storytelling. With offerings in creative services and communications management, IMA clients engage with their stakeholders as thought leaders who advocate for social change. Learn more at iveymediaagency.com.